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Q.1. What do you mean by communication?

Ans. The word ‘Communication’ is derived from the Latin word ‘Communis’ which means common. Communication involves imparting a common idea and covers all types of behaviour resulting therefrom. The term ‘Communication’ in a broader sense means both the acts of communicating something and the manner of communication such as letter, notice or circular.

Q.2. Give the merits of downward communication. Ans. The merits of downward communication are as follows:

1. Missions and Goals: It informs the employees about the organisation’s missions and goals, and how they should contribute their best to accomplish these goals. information regarding organisational plans

2. Plans and Policies: It provides the employees with and policies.

3. Duty and Authority: It facilitates the employees the knowing what is expected of them and the extent of their authority. 4. Job Satisfaction: It increases employees job satisfaction by communicating them about their

better performance.

Q.3. What do you mean by grapevine?

Ans. The network or pathway of informal communication is known as grapevine. The use of the term grapevine is said to have originated during the US Civil War when strung loosely between trees and soldiers said the wires resembled a grapevine messages that were difficult to decipher were said to have come through the grapevine.

Q.4. What are the different types of grapevine?

Or Write down the four types of grapevine chain. Ans. The different types of grapevine chain are as follows: 1. Single strand, 2. Gossip chain,

. Q.5. Give the different stages of Berlo’s model of communication. Ans. The different stages of Berlo’s model of communication are as follows: 1. Source, 2. Encoding,

3. Probability chain, 4. Cluster chain

, 5. Receiver, 6. Feedback

3. Channel,

4. Decoding

9.6. What do you mean by formal communication?

Ans. Formal communication means a communication in accordance to the organisational structure. It follows formal chain of command. Formal communication refers to the official communication which

Q.7. What are the advantages of informal communication?

Ans. Following are for M.B.A. takes place following the chain of command in the organisation. Such communication generally relates to the officially accepted and recognised activities of the organisation. The organisation structure reflecting superior subordinate relationship determines the flow of formal communication.

the advantages of informal communication: 1. Social

Relations: Informal communication consists

of the network of person-to-person relations. It therefore gives opportunity to people to form social groups and communication with each other. 2. Need Satisfaction: It needs to satisfy an important urge of people to know what is happening in other parts of the organisation and to know the latest information.

Speed: Informal communication is very fast. It can be used by

managers to get quick feedbacks from the subordinates. 4.

Avenue of Expression: During periods of uncertainty, people can express their fears more freely through the grapevine.

5. Feedback: Informal communication is very fast.

It can be used by managers to get feedbacks from the subordinates. Q.8. What do you understand

by ‘Communication to inform’?

Ans. ‘Communication to inform’ (expository communication) is directed by the desire to expose, develop and explain the subject. It focuses on the subject of the communication.

Q.9. Give the merits of horizontal communication.

Ans. The merits of horizontal communication are as follows: 1. It speeds

up the flow of work in the organisation. 2. It facilitates problem solving amongst

members at the same level and brings aboutcoordination. 3. It helps in reviewing activities assigned to people working at identical positions. 4. It develops mutual trust and confidence amongst similar position holders of different departments.

5. It relieves top managers of the burden of solving problem of lower levels if they can manage to solve them on their own.

Q.10. What are the three characteristics of communication? Ans. The three characteristics of communication are: 1. Communication is an ongoing process. When communication is absent, human activity ceases to exist.

2. Communication is essential in all types of organisations and at all levels of management. It pervades all human relationships.

communication consists of a flow of messages through serial networks. These are networks for problem solving, workflow, information sharing and socialising. Q.11. What is the nature of communication?

3. Organisation

Ans. The concept of

communication is universal and as old as human being. That is why different views have been expressed about the nature of communication, i.e. communication is a human process, is both an art and a science, universal process, wide process and social process.

it Q.12. Discuss the four importances of downward communication. Ans. The four importances of downward communication are: 1. To explain

the policies, procedures and programmes of the organisation to the employees. 2. To educate and train employees so as to improve their knowledge and skills. 3. To inform the employees about their performance and achievements. 4. To strengthen the authorisation structure of the organisation.

Business Communication

Q.13. What is communication environment?

Ans. Proper arrangement of physical things surrounding the speaker. Such as the stage, lighting arrangement, background, etc., also enhance the impact of the presentation. Q.14. What are the four objectives of

communication? Ans. The four objectives of communication are: 1. To

give and receive information. 2. To provide advice. 3. To provide counselling. 4. To

issue orders and instructions.

Q.15. Define the term feedback.

Ans. A communication process is said to have feedback, when the receiver of the message has given his response to the sender’s message. With the help of feedback, the communicator came to know how well the message has been received by the receiver, understood, interpreted and acted upon. Thus, it can be said that sending back the response about the message to the communicator is known as feedback,

Q.16. Write the four importances of feedback

. Ans. The four importances of feedback are: 1. Promote good

relations. 2. Improvement in the communication process. 3. Modification in the message. 4.

Avoid errors in the communication. Q.17. What are the four guidelines for developing effective feedback skills? Ans. The four guidelines for developing the effective feedback skills are:

1. Focus on specific behaviour. 2. Keep feedback impersonal. 3. Make feedback well timely.

4. Keep feedback goal oriented.

Q.18. What are organisational barriers?

Ans. Organisational barriers arise due to defects in the organisation structure and the communication system of an organisation. These barriers are due to long chain of command, poor spatial arrangements and inappropriate medium of communication.

Q.19. What do you mean by semantic barriers?

Ans. Semantic barriers study the meaning of words and signs. Semantic barriers arise due to problems in language. Language is the most important tool of communication. These barriers may be due to words with different meanings, bad expressions, faulty translation and unclarified assumptions in communication.

Q.20. What is meant by principles of communication?

Ans. In order to make your letters, memorandums, reports, representations and other forms of communication effective, you should follow certain scientific principles. The principles of communication that is to be followed are clarity, completeness, conciseness, consideration, courtesy and correctness. term completeness.

Q.21. Define the

Ans. In business communication, completeness of facts is absolutely necessary. Incomplete communication irritates the reader, for it leaves him baffled. If wrong actions follow an incomplete message, they may also prove expensive,

Q.22. What is mock interview?

Ans. Mock interview refers to create real situation of an interview, which means having a dress rehearsal of real interview. Thus, mock interview is a sample of real interview. Thus, mock interview is organised to understand the actual interview.

Chitra Question Bank for M.B.A.

Q.23. Define the term receiver.

Ans. The person or group to whom the message is directed is known as receiver. The receiver represents the destination for the message. He may be a listener, a reader or a viewer. Q.24. What is the modern form of communication?

Ans. Computer technology and telecommunication links via satellites are bringing about revolutionary changes in the field of communication. The barriers of space and time have totally collapsed. The new modern technology is quicker, safer and less prone to distortion. Q.25. What are the two advantages of modern forms of communication?

Ans. The two advantages of modern forms of communication are as follows: 1. Modern way of communication increases the connectivity of the people. Now with the help of cellular phone one can easily keep himself connected with others from anywhere and at any time. 2. Copies of impart documents including certificates, degrees, agreements and contracts can easily be sent from one place to another with the help of fax machine.

Q.26. Define two-way process of communication.

Ans. Communication is a Two-way Process: Communication is a process which involves a sender of message and a receiver. Communication is complete only when the receiver is able to interpret the message as desired by the sender and responds to it. Communication is regarded as a two-way process. It includes sending of a message and the response to that message. The receiver may or may not agree with the point of view of the sender of the message. However, for communication to be complete, the receiver must understand the message in the same way as intended by the receiver.

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